The Problem with Average

What is worse: being average or settling for being average?

Is our product or service average or exceptional? And if it’s average, are we doing everything in our power to lift the standard from average to exceptional?

If a family member required an urgent medical procedure, would we want the surgeon to be average or exceptional?

While the answer is obvious, maybe we do not apply the same standards we require of others to ourselves.

Assuming we do not want to be cast as the living hypocrite, we therefore have a responsibility to ourselves and everyone with whom we are doing business to strive for excellence.

Do we expect excellence from our people?

Do we, ourselves, act in a way that demonstrates excellence?

Are we providing the tools and training so that our people can continually improve themselves?

Are our systems and processes such that our customers can expect excellence?

In your business what does “Poor”, “Average” and “Excellent” look like? What are the behaviours that demonstrate each?




What can we do – starting tomorrow – to move up the scale towards excellence?

Once started, how can we assure ourselves that this becomes an ongoing and continual march seeking excellence?

If we are not prepared to take this action, perhaps we need to accept that, in our hour of need, our specialist surgeon will be nothing better than average.

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What John Matthew believes about small business

That the owner has risked many things that others take for granted;

That there is no guaranteed income or reward for the considerable effort that is required;

That often, the family home is on the line to support the business and its constituents;

That there is a dignity and self-respect that is earned;

That entire communities would be better places if there was an increased appreciation and respect for small business.

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