Vasse Virgin – their good name remains intact....

If there was ever an example of how to use social media – and, in particular, Youtube videos – it was provided very recently by Vasse Virgin. (

The Virgin Group (Sir Richard’s mob) had taken legal action against Vasse Virgin (olive oil product manufacturers, suppliers and retailers) against the inclusion of the word “virgin”. (Does this mean that pure and chaste young women will soon be forced to resort to litigation?)  The upshot was that sanity prevailed and Vasse Virgin remains pure – so to speak.

In an incredibly clever act of good faith Vasse Virgin have offered Sir Richard an olive branch – as they would – via YouTube and invited him to visit the region.

Well done Vasse Virgin – on your win and your innovative marketing approach!

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What John Matthew believes about small business

That the owner has risked many things that others take for granted;

That there is no guaranteed income or reward for the considerable effort that is required;

That often, the family home is on the line to support the business and its constituents;

That there is a dignity and self-respect that is earned;

That entire communities would be better places if there was an increased appreciation and respect for small business.

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